Portfolio Tests Reveal 92% of Dropped Domains Fail to Pass PageRank Equity
Portfolio testing reveals that 92% of dropped expired domains fail to pass PageRank equity upon re-registration, observes Charles Floate.
The 8% of assets that successfully transmit equity rely on persistent trust anchors, such as an active Google Business Profile, to survive the registration gap.
Separately, this equity retention dictates massive arbitrage gaps in secondary domain markets.
Standard dropped DR50 domains trade between $50 and $1,400 due to the high failure rate.
In contrast, aged domains whose site went dark six to eleven months before sale hold their equity and command $15,000 to $25,000.
Furthermore, high-risk markets ignore broad metric minimums.
Floate has sold low-tier DR13 to DR21 assets for $5,000 to $10,000 directly to Indonesian iGaming operators, provided the domains bypass the drop phase.