Topics
Optimizing for and building with LLMs — GEO, RAG, embeddings, agents and AI assistants.
Manipulative and risky tactics — PBNs, parasite SEO, CTR manipulation, cloaking and the infrastructure behind them.
The shapes content takes, from listicles and video to landing, product and location pages.
Making content demonstrably worth ranking — originality, freshness, sourcing and pruning what isn't.
Planning coverage that adds up — hubs, pillar pages, topic clusters, topical maps, entities and publishing cadence.
Turning traffic into revenue — CRO, lead generation, affiliate marketing, paid search and email.
Named systems and updates — core updates, HCU, SpamBrain, PageRank and what the API leak revealed.
SEO as it actually plays out in e-commerce, SaaS, finance, gambling, healthcare and other verticals.
Finding the queries worth targeting and reading what the searcher actually wants.
Earning, buying, auditing and reclaiming backlinks — outreach, digital PR, link insertions, anchors and link equity.
Ranking in the map pack and 'near me' results — Google Business Profile, citations, NAP and reviews.
What to measure and how to report it — impressions, CTR, rankings, conversions and ROI.
Everything you control inside the page itself — titles, headings, copy, alt text and internal links.
Manual actions and recovery, DMCA and reputation management, plus agency and in-house SEO careers.
What Google appears to weigh — E-E-A-T, user signals, branded search, YMYL and spam indicators.
Marking your content up so search engines and AI systems can parse it precisely.
The engines, browsers, CMSs and social platforms you optimize for or publish on.
What appears in the SERP — AI Overviews, featured snippets, knowledge panels, Discover and zero-click results.
How the work gets planned and proven — audits, competitor analysis, testing and long-term strategy.
The crawlers, rank trackers, APIs and scripts SEOs actually run.
URL structure, redirects, canonicals, duplication, hreflang and surviving a replatform without losing traffic.
Page speed, LCP, INP and CLS — plus the CDN and edge tactics that fix them.
How bots crawl, render and index your pages — crawl budget, robots.txt directives, JavaScript rendering and AI crawlers.
The human side of the page — mobile usability, viewport behaviour, accessibility and time to first meaningful action.