Stripped JS Overrides and Intact Hash Fragments Force 'Read More' Deep Links in Snippets
To trigger the "read more" deep link in SERP snippets, configure the page structure to expose all critical content immediately in the DOM, advises Kristine Schachinger.
The algorithm actively deprioritizes text hidden behind expandable sections or tabbed interfaces, treating it as secondary content that disqualifies the snippet.
Separately, strip any JavaScript that overrides the user's scroll position on page load.
Forcing the viewport back to the top of the page interferes with the system's ability to anchor incoming visitors to the exact text block.
Furthermore, wire History API calls to preserve window.location.hash fragments during state modifications.
If frontend rules cut the hash fragment from the URL on load, the deep-linking pathway breaks, blinding Google to the precise anchor required to construct the SERP feature.