6 or 7 Seeded YouTubers Captured 7 of the Top 10 Google SERP Slots
Targeted affiliate outreach on a converting keyword leaves the rest of page one open to competitors, whereas a coordinated SERP takeover across multiple video channels blocks rival domains out of the results.
Adam Riemer describes partnering with 6 or 7 YouTubers years ago for a subscription box client and capturing 7 of the top 10 search results for "subscription boxes for women."
The campaign drew on existing creator relationships while building 2 new partnerships specifically for the rollout, absorbing the query's organic traffic and locking competing sites off the first page.
Furthermore, the rollout matched specific subscription boxes to each channel's audience demographics.
Riemer wrote the YouTube descriptions, applied video and organic SEO, and directed all outbound links to the client rather than to the individual subscription box owners.
Some of those seeded videos still rank for "subscription boxes for women" years after the campaign.