English Backlinks With Local Semantics Can Pass Equity to Non-English Sites

Sites that expand into smaller markets like Greece may have no way to source local-language backlinks.

Leo Poitevin reports pushing English-speaking backlinks infused with local Greek semantics and geographic topics when Greek backlinks are unavailable, while generally also trying to get sites from the country itself at times.

Because English serves as the web's default language, English-speaking pages can link to almost any website in any language — provided the link profile does not overdo the ratio.

In Poitevin's view, even though the premise sounds unconventional, past campaigns in Poland linked from English-speaking websites instead of Polish domains and sometimes worked really well.

Separately, for multi-region targeting within a shared language — such as the UK or French Canada — worldwide websites in the target language without country specificity remain coherent link sources.

When French Canadian clients request local French Canadian backlinks, Poitevin steers them toward generic French-speaking backlinks without location specificity to expand the available publisher pool and make acquisition way cheaper.

Whether Google maps specific regional link clusters remains unknown; the workflow defaults to non-regional same-language placements that still read as logical to Google.