Massive 301 Redirects During Content Pruning Trigger Domain-Wide Discover Bans
Conventional SEO dictates deleting outdated articles to cure index bloat.
In reality, standard content pruning triggers domain-wide de-indexing in Google Discover, warns Guilhem Chauvin.
Purging hundreds of historical posts from an aged blog destroys the domain's accumulated editorial trust and structural depth signals.
Separately, the technical execution guarantees algorithmic suppression.
Routing massive 301 redirects from the deleted pages directly trips Discover's anti-spam filters.
Because black-hat networks historically weaponized bulk redirections, the Discover algorithm flags the footprint as manipulation.
The penalty flatlines massive media properties, zeroing out their Discover reach even if the cleanup was intended purely for organic bloat reduction.